As a company constantly trying to get as much exposure as possible online, it is pivotal that you remain updated with every tweak Google makes to its search engine. Google is the starting point of the vast majority of Internet users out there. The way in which users interact with the search engine has remained pretty constant over the past decade or so, but the way Google connects users to results has been due to algorithm changes. The Google algorithm is what connects users to certain search results and they are it again with their latest update, this time targeting the mobile arena.
After 2 years of its launch and the company’s shares reaching over $1,000 for the first time in recent weeks, many companies are spearheading the use of Google Plus for business to expand their marketing footprint. As a business owner and manager, it is time to re-evaluate your SEO strategy and pay special attention to your Google Plus presence. This giant social media network has more than 500 million users, more than one million business pages, and can add a 10-15% increase in referral traffic, besides boosting your keywords rankings.
Launching a business at any time can be a daunting task, not to mention during today’s economic climate. Fortunately for local entrepreneurs, Detroit is home to many initiatives designed to foster business growth and opportunity. These organizations can help you connect with these initiatives and the business resources you need to help your business succeed.
There was a time when brands assumed the only way to engage with potential customers was to attempt to sell them a product or service. However, when the Internet arrived, it brought with it an entire new paradigm for sales. Individuals and companies that were observant quickly adapted to the new way of marketing, while those that had less vision found themselves quickly losing out to the competition.
MTZ Global’s Greg Martinez explains the importance of having an ongoing and aggressive marketing campaign. He also goes into detail about the importance of utilizing various organizations in order to network and to increase brand awareness. Greg also points out the value of having a company such as Brand Echo work in tandem with his own company, increasing search engine results and customer awareness.