MHCC Corporate Member Highlight with Keith Ford, VP Purchasing Services, Lear Corporation
Armando Ojeda, MHCC Executive Director, interviews Keith Ford, VP Purchasing Services of Lear Corporation, on diversity and Lear’s goal on increasing spend with minority owned companies and Lear’s goal to join the billion dollar roundtable.
MTZ Global’s Greg Martinez Talks About Increasing Customer Awareness with Brand Echo
MTZ Global’s Greg Martinez explains the importance of having an ongoing and aggressive marketing campaign. He also goes into detail about the importance of utilizing various organizations in order to network and to increase brand awareness. Greg also points out the value of having a company such as Brand Echo work in tandem with his own company, increasing search engine results and customer awareness.