Category: Marketing Tips and Tricks

How to Create a Winning Capability Statement

If your company is planning to do business with a government agency or a large corporation, a capability statement is absolutely crucial to the success of your bid. Capability statements are intended to showcase your company’s abilities and what it is that sets you apart from your competition. However, your capability statement needs to actually be read for this to happen. Far too often, poorly written and formatted statements get overlooked. Before your company can stand apart from the rest, your capability statement must do the same. Here are 4 key areas to consider before you get started.