There was a time when brands assumed the only way to engage with potential customers was to attempt to sell them a product or service. However, when the Internet arrived, it brought with it an entire new paradigm for sales. Individuals and companies that were observant quickly adapted to the new way of marketing, while those that had less vision found themselves quickly losing out to the competition.
MTZ Global’s Greg Martinez explains the importance of having an ongoing and aggressive marketing campaign. He also goes into detail about the importance of utilizing various organizations in order to network and to increase brand awareness. Greg also points out the value of having a company such as Brand Echo work in tandem with his own company, increasing search engine results and customer awareness.