After 2 years of its launch and the company’s shares reaching over $1,000 for the first time in recent weeks, many companies are spearheading the use of Google Plus for business to expand their marketing footprint. As a business owner and manager, it is time to re-evaluate your SEO strategy and pay special attention to your Google Plus presence. This giant social media network has more than 500 million users, more than one million business pages, and can add a 10-15% increase in referral traffic, besides boosting your keywords rankings.
There was a time when brands assumed the only way to engage with potential customers was to attempt to sell them a product or service. However, when the Internet arrived, it brought with it an entire new paradigm for sales. Individuals and companies that were observant quickly adapted to the new way of marketing, while those that had less vision found themselves quickly losing out to the competition.