Detroit, Michigan – May 27, 2025 – Brand Echo Media Solutions, a Michigan-based veteran-owned strategic communications firm, proudly announces the successful completion of two high-impact initiatives under the Global Epicenter of Mobility (GEM)—delivered in collaboration with Synergy Prototype Stamping Solutions, VITEC, SEMCA, and Amplifying Latino Voices.
Left to Right: Karina Garza, Markita Choice, Jacklyn Salazar, Sylvester Hester, Peter Vazquez, Liliana Ospina-Herbstreith
Through its partnership with the Southeast Michigan Community Alliance (SEMCA), Brand Echo led the full execution of the Synergy Prototype Stamping Solutions project, which focused on employer storytelling, digital branding, and talent attraction. This initiative was expertly managed by Kristi Bird, Brand Echo’s Director of Strategy & Experience, ensuring alignment with GEM’s goal of building sustainable talent pipelines for the mobility industry.
Following this success, Brand Echo provided VITEC with tailored talent branding services, positioning the company to better compete for skilled labor and stand out in Michigan’s advanced manufacturing sector.
As part of the VITEC engagement, Brand Echo coordinated a thought leadership interview featuring Sylvester L. Hester –President and CEO of LM Manufacturing and Chairman of GAA Manufacturing and Supply Chain Management – in conversation with Jacklyn Salazar, SEMCA’s Project Manager for Employer Services and a key member of the GEM Talent Resource Network team. Their discussion explored the intersection of employer leadership and regional workforce development-highlighting how programs like GEM are supporting mobility-sector employers like VITEC.
Amplifying Latino Voices, led by award-winning journalist Liliana Ospina-Herbstreith, provided professional video production support for both the Synergy and VITEC projects, bringing GEM’s stories to life with cinematic quality and cultural relevance.
“These two projects are one small measure of the seismic impact GEM is creating across the Southeast Michigan region,” said Jacklyn Salazar, GEM Project Manager for Employer Services at SEMCA. “Our Talent Transformation pillar uniquely supports employers’ talent attraction and retention needs through the Mobility Talent Resource Network and training support. As just one of many service providers in the network, Brand Echo positions companies’ voices through brand positioning, storytelling, success profiles and social media content creation. We’re excited to watch these businesses grow and prosper in our region.”
“The GEM initiative is about impact—and impact requires narrative,” added Peter Vazquez, CEO of Brand Echo Media Solutions. “Thanks to the vision of our partners at SEMCA, the leadership of Kristi Bird, and the creative strength of Liliana’s team, we’ve helped show what works when employers lead the way in workforce transformation.”
About Brand Echo Media Solutions
Brand Echo Media Solutions is a Michigan-based, veteran-owned marketing and media firm specializing in employer branding, public-private communications strategy, and multimedia storytelling for economic and workforce development.
www.brandechomedia.com
About GEM (Global Epicenter of Mobility)
Backed by the U.S. Economic Development Administration’s Build Back Better Regional Challenge, GEM unites public and private leaders across Southeast Michigan to reposition the region as a world hub for future mobility innovation through workforce investment, employer collaboration, and regional storytelling.
https://gemdetroitregion.com/initiatives/talent-transformation/mobility-talent-resource-network/
About SEMCA
The Southeast Michigan Community Alliance (SEMCA) delivers regional workforce development programs that connect employers with talent and support long-term economic growth across Southeast Michigan.
https://www.semcamiworks.org/
About Amplifying Latino Voices
Amplifying Latino Voices, founded by journalist and storyteller Liliana Ospina-Herbstreith, is a culturally driven media production company focused on elevating underrepresented stories and producing high-quality video content that connects, inspires, and informs.
Media Contact:
Peter Vazquez
CEO, Brand Echo Media Solutions
📧 pvazquez@brandechomedia.com
📞 248-481-9400 ext#701
🌐 www.brandechomedia.com
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